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What is Search Optimisation? |
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Search Engine Optimisation (SEO) involves improving the profile of a website in order to make it more Search Engine friendly. Over 90% of people using the internet use search engines and directories to find what they are looking for online. Search engines are used to locate products, services and information and search engine optimization is the most cost efficient way of generating site traffic and activity.
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What is Search Marketing? |
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 Search Engine Marketing (SEM) is Pay Per Click advertising on search engines designed to provide online traffic generation and new customer acquisition.
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Search Optimisation and Search Marketing must be able to show a return on the investment of time and money in setting up the campaigns.
At webpro we provide a comprehensive tool that lets you monitor both visitors and the Keywords that brought them to your site. Our web analytics tool gives in depth reporting and can be configured to show the visitor's path through your site, as well as any specific actions taken, from download right through to purchase.
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