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| Cloaking | Cloaking is a technique that delivers different content to search spiders (see definition to Crawler) from the content that is delivered to the users. The intention is to fool the search engines and obtain better ranking results, but search engines penalize these techniques.
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| Conversion | The act of converting visits into sales or potential sales.
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| Crawler | A Crawler or Spider is a program which browses the web automatically searching for new content and scanning the websites.
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| CSS | CSS stands for Cascading Style Sheets. CSS are used to style the content of a website, they are intended to make it easier to separate the content from design.
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